Homeowners read reviews before they call a roofer. A roof is a big, expensive decision, and reviews are how people decide who to trust. Reviews also help your Google Business Profile show up when people search for roofers nearby.
Most roofing companies do great work but have far fewer reviews than they deserve. Not because customers are unhappy, but because nobody asked at the right moment.
Here’s a simple system to fix that.
Step 1: Get your direct review link
Customers won’t search for your business and hunt for the review button. Give them a direct link.
In your Google Business Profile, look for the option to ask for reviews or share review form. Copy that link. It opens the review box for your business in one tap.
Save it somewhere easy: your phone’s notes, your text templates or your CRM.
Step 2: Ask at the right moment
The best time to ask is right after the job is done:
- The new roof is on
- The yard is cleaned up
- The homeowner is relieved and happy
That moment fades fast. A week later, they’ve moved on. Ask the same day if you can.
Step 3: Ask in person, then send the link
The strongest combination is a personal ask followed by a text.
In person, at the end of the job:
“We really appreciate you choosing us. Reviews make a big difference for a small company like ours. Would you mind if I texted you a link to leave a quick Google review?”
Almost everyone says yes. Now they’re expecting the text.
The text:
Hi [First name], thanks again for choosing [Company]! If you have a minute, a quick Google review would mean a lot to our team: [link]
Step 4: Send one reminder
Many people mean to leave a review and forget. One friendly reminder a few days later is fine:
Hi [First name], hope the new roof is treating you well! If you haven’t had a chance yet, here’s that review link: [link]. Thank you!
One reminder. Not three.
Step 5: Respond to every review
Reply to every review, good or bad. A short, personal thank-you on positive reviews shows future customers there’s a real person behind the business.
“Thanks so much, Linda! It was great working with you, and we’re glad the crew left the yard spotless. Enjoy the new roof.”
For negative reviews, see how to respond to a bad review as a roofer.
Tips for better reviews
- Mention specifics when you ask. “If you could mention the cleanup or how the crew did, that helps other homeowners” gives people something to write about.
- Make it part of your process. Reviews shouldn’t depend on whether you remember. Build the ask into your job-completion checklist.
- Ask on every job, including small repairs. Those customers are often the happiest.
What NOT to do
These can get reviews removed or your profile penalized:
- Don’t offer discounts, gift cards or anything in exchange for reviews. Google prohibits incentivized reviews, and the FTC restricts them too.
- Don’t only ask happy customers. Ask everyone the same way. Screening people first goes against Google’s policies.
- Don’t write reviews yourself or have friends and family post fake ones.
- Don’t ask from the same device or location as the customer (for example, handing them your tablet in your office).
Make it automatic
The system above works, but only if it happens on every job. In busy season, it’s the first thing that gets skipped.
Google review requests in A.C.E. handle it for you. When you mark a job as complete, your customer gets a text with your direct review link, plus one reminder if they don’t leave a review. Every customer, every time, asked the same way.
Want to make sure your profile is set up right first? Read our Google Business Profile guide for roofers.